The Orange Tree is a bar and restaurant in Telford.

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When the restaurant opened, I was commissioned to create the brand.

 

The brief was to use sage green and orange colours and incorporate the famous orange tree in the foyer whilst conveying a high end/modern restaurant venue.

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With the brief in mind I started working on the logo. I used a classic font and simple leaf and swirling orange elements to give the high class feel as well as flowing branches to hold the logo together.

 

My design work for this also included menu's and other printed materials, newspaper advertisements, signage and staff uniforms